Laurie Cadman; Entrepreneur
I started working as a consultant, and an office administrator in 2002. I spent 17 years growing and developing with Gemini. I worked in areas of social media, content creation, people management, account management, creative direction, event production, international placement negotiations, accounting, photography, committee management, and even a little teaching. I had the pleasure of teaming up with Santa Claus for several years to ensure all of his visitors left with great memories and photos.
I loved the upbeat environment and working with so many dynamic professionals of all levels! The challenge of multi-managing several initiatives is invigorating. Every day was different and we were doing something that mattered, whether it be empowering people, raising money for the community, or even making dreams come true for prospective talent!
I love to connect awesome humans with each other. I really believe in synergy and good karma. I value working and surrounding myself with motivated Entrepreneurs! I often assist with tasks such as: social media, elevating branding and monitoring consistency, reviewing practices to build efficient workflow, bookkeeping, online accounting set-up, and all things content creation!
How to Hire Me
See more details of my qualifications below and reach out today to discuss your project!
Companies I've worked with
A collection of some of the companies I’ve contracted with over my career
Resume
Laurie is an effective and well-rounded Content Creator with a strong eye for detail and creating digital strategies. Excellent copywriting, brand management, and marketing expertise. Great problem-solving and critical-thinking skills.
Skills
- Canva Design
- Adobe Photoshop, Rush, Adobe Express
- Capture One
- Photography (iphone 13 pro max & Nikon DSLR)
- Microsoft Office Suite
- Data Visualization
- Affiliate Co-Ordination
- Customer Service
- Verbal and Written Communication
- Data and Trend Forecasting
- Detail-Oriented
- Team Collaboration
Experience
Creative Director
Glam Girl Gabi Waterloo, ON
(10/2022 – Current)
- SEO initiatives to improve content, keywords, CTR, and branding.
- Create graphics and brand messaging elements for consistency across platforms.
- Write compelling content to increase engagement with audience.
- Devise result-driven strategies and roadmaps based on clients’ needs.
Marketing & Social Media
Azure Aqua Spa Kitchener, ON
(02/2023 – Current)
- Created graphics and copy for social media posting
- Orchestrated Influencer Visits including Video and Photo Caputing for UGC.
- Grow following and interactions based on an organic localized strategy
- Devise result-driven strategies and roadmaps based on clients’ needs.
Affiliate Manager & Customer Moderation
Edabit Inc Waterloo, ON
(08/2020 – 01/2023)
- Collected and analyzed market research data.
- Moderated website to maintain appropriate content.
- Managed daily customer service inquiries.
- Facilitated meetings to share marketing plans and collaborate on future business goals.
- Conducted research to determine ideal partners for the Affiliate Program
Assistant Director of Photography
Brandon Marsh Photography Kitchener, ON
(11/2018 – 03/2020)
- Collected and analyzed market research data for use in forecasting.
- Recommended policy changes to improve marketing tactics and strategies.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Conducted research to determine ideal markets for products and services.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Delivered marketing strategy updates to upper-level management.
Social Media Manager
Ennio’s Pasta House Kitchener, ON
(02/2016 – 01/2018)
- Identified target audience and developed optimized communication plans to engage and interest individuals.
- Cropped, manipulated and performed color balance for final images.
- Improvised photographic methods and techniques.
Selected and assembled photography equipment and required backdrops. - Used editing and graphic design tools to create content and visuals for social channels.
- Built and maintained corporate image, brand and identity.
Agent / Social Media Manager /Event Production Co-Ordinator
Gemini Models Kitchener, ON
(01/2002 – 07/2017)
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Oversaw special promotional events to drive positive media coverage, boost revenue and enhance sales.
- Engaged with and responded to online audience through relevant comments.
- Contributed ideas during strategic and conceptual brainstorming sessions.
- Analyzed market data to determine ways to reach target audience or intended segments.
- Created and managed Website, Facebook, and Instagram for our Non-For-Profit Organization Fashion For Life.
Education & Training
Social Media Marketing
(Completed July 2023)Youtube: Channel Jumpstart
(Completed January 2023)Discover and Recruit: Affiliate and Partnerships Industry Training – Associate
(Completed June 2022)Engage: Affiliate and Partnerships Industry Training – Associate
(Completed August 2022)Affiliate and Partnerships Industry – Fundamentals
(Completed June 2022)Introduction to Influencer Partnerships
(Completed June 2022)Track: Affiliate and Partnerships Industry Training – Associate
(Completed August 2022)Contract and Pay: Affiliate and Partnerships Industry Training – Associate
(Completed August 2022)