Laurie Cadman; Entrepreneur

I started working as a model, and an office administrator in 2002. I spent 17 years growing and developing with Gemini. I worked in areas of social media, content creation, people management, account management, creative direction, event production, international placement, accounting, photography, committee management, and even a little teaching and make-up artistry back in the late 2000’s! I had the pleasure of teaming up with Santa Claus for several years to ensure all of his visitors left with great memories and photos.

I loved the upbeat environment and working with so many dynamic professionals of all levels! The challenge of multi managing several initiatives is invigorating. Every day was different and we were doing something that mattered, whether it be empowering people, raising money for the community, or even making dreams come true for prospective international models!

I have also had other odd jobs along the way such as; Photo coaching instructor, Runway and Confidence coach, photographer’s assistant, lighting assistant, slow-motion video booth operator, cashier, inventory stocker, santa’s little helper, sales, hostess, server, promotional staff, retail associate, brand ambassador, and spokesperson.

I love to connect awesome humans with each other. I really believe in synergy and good karma. I just love working with and surrounding myself with motivated Entrepreneurs! I often assist with tasks such as: social media, elevating branding and monitoring consistency, reviewing practices to build efficient workflow, bookkeeping, online accounting set-up, and all things content creation!

How to Hire Me

See more details of my qualifications below and reach out today to discuss your project!

Contact Laurie

Companies I've worked with

A collection of some of the companies I’ve contracted with over my career

Resume

Summary:

Effective and well-rounded Social Media Specialist with strong eye for detail and understanding of web strategies. Excellent copywriting, brand management and marketing expertise with dedication to proactivity. Great problem solving and critical thinking skills.

Skills:

Canva Design
Adobe Design
Photography (iphone 13 pro max & Nikon DSLR)
Microsoft Office Suite
Data Visualization
Industry Trends

Customer Service
Verbal and Written Communication
Data and Trend Forecasting
Detail-Oriented
Team Collaboration

Experience:

Glam Girl Gabi Waterloo, ON

Social Media Specialist

10/2022 – Current

Supported SEO initiatives to improve content, keywords and branding.
Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
Wrote social media content to increase engagement with customers.
Devised results-driven strategies and roadmaps based on clients’ needs.

Edabit Inc Waterloo, ON

Affiliate Manager

08/2020 – 01/2023

Collected and analyzed market research data for use in forecasting.
Recommended policy changes to improve marketing tactics and strategies.
Planned and facilitated meetings to share marketing plans and explain future business goals.
Conducted research to determine ideal markets for products and services.
Cultivated business partnerships to build lasting relationships with internal and external parties.
Delivered marketing strategy updates to upper-level management.

Brandon Marsh Photography
Kitchener, ON

Assistant Director of
Photography

11/2018 –
03/2020

Collected and analyzed market research data for use in forecasting.
Recommended policy changes to improve marketing tactics and strategies.
Planned and facilitated meetings to share marketing plans and explain future business goals.
Conducted research to determine ideal markets for products and services.
Cultivated business partnerships to build lasting relationships with internal and external parties.
Delivered marketing strategy updates to upper-level management.

Ennio’s Pasta
House Kitchener, ON

Social Media Manager

02/2016 – 01/2018

Identified target audience and developed optimized communication plans to engage and interest individuals.
Cropped, manipulated and performed color balance for final images.
Improvised photographic methods and techniques.
Selected and assembled photography equipment and required backdrops.
Used editing and graphic design tools to create content and visuals for social channels.
Built and maintained corporate image, brand and identity.

Gemini Models Kitchener, ON

Agent
Social Media Manager
Event Production Manager

01/2002 – 07/2017

Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
Oversaw special promotional events to drive positive media coverage, boost revenue and enhance sales.
Engaged with and responded to online audience through relevant comments.
Contributed ideas during strategic and conceptual brainstorming sessions.
Analyzed market data to determine ways to reach target audience or intended segments.
Created and managed Facebook and Instagram for our charity sister company Fashion For Life.

Education & Training

A list of recent courses I’ve completed!

Discover and Recruit: Affiliate and Partnerships Industry Training – Associate
(Completed June 2022)
Engage: Affiliate and Partnerships Industry Training – Associate
(Completed August 2022)
Affiliate and Partnerships Industry – Fundamentals
(Completed June 2022)
Introduction to Influencer Partnerships
(Completed June 2022)
Track: Affiliate and Partnerships Industry Training – Associate
(Completed August 2022)
Contract and Pay: Affiliate and Partnerships Industry Training – Associate
(Completed August 2022)
Digital Imaging, Conestoga College Institute of Technology And Advanced Learning, Kitchener ON November 2008
Business Administration, Management And Operations, Trios College
Kitchener ON (Completed May 2007)